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This is my capstone project that wraps up my BFA at WashU's Sam Fox School. With thanks to Jonathan Hanahan and my gracious classmates, Kevin Yeh and Lynne Yun, Molly Needleman + Will Bates + Aaron Zemach, several generous friends, and the ninety-three people who responded to my survey.

Made with HTML, CSS, p5.js, and a whole lot of love. Typeset in Karrik by Jean-Baptiste Morizot and Lucas Le Bihan, from Velvetyne Type Foundry.

Fresh Not Frozen delivers factoids about the American TV dinner, bite-size, perfectly portioned for distracted reading. Born from a fascination with a seemingly mundane consumer good, this website explores my take on the emotional undertones of this midcentury icon through an interactive canvas. Refresh to read different perspectives; tilt to move the text around.

I highly recommend you close this window when you exit the site; it has a tendency to drain your battery.

Sources:

• As Seen on TV: The Visual Culture of Everyday Life in the 1950s. Karal Ann Marling. Harvard University Press, 1994. Also on the Internet Archive.
• The National Frozen & Refrigerated Foods Association.
• Good Mythical Morning, “Frozen Food Ads vs. Real Life Food (Test).” Sep 20, 2021. Via YouTube.
• Yours truly, Leslie Liu.

There is no desktop version for this (yet); please view this on a mobile device.